The swimwear market consists of swimwear sold by entities (organizations, self-employed individuals, partnerships), referring to the clothing and accessories worn by people participating in water activities or sports (such as swimming, beach volleyball, surfing, water motorboats, and leisure activities), such as sunbathing. It is composed of various textiles, including polyester, nylon, spandex, and other blended fibers with great flexibility and comfort. Swimwear is not only worn while swimming, but also used for pool parties and other outdoor places such as resorts and beaches.

The main types of swimwear include women's swimwear, men's swimwear, as well as Google and swimcaps. Women's swimwear refers to the clothing and accessories worn by women in water activities. The fabrics used for manufacturing swimwear include nylon, polyester, spandex, etc., worn by men, women, and children of all ages. These products are distributed through both online and offline channels.

The global swimwear market is expected to grow from $19.8 billion in 2021 to $21.04 billion in 2022, with a compound annual growth rate (CAGR) of 6.29%. It is expected that the global swimwear market size will reach 26.86 billion US dollars in 2026, with a compound annual growth rate of 6.29%.

It is expected that the growing trend of consumers towards aquatic activities will drive the growth of the swimwear market. The increasing popularity of sports activities, especially for health reasons and the increasing number of international water sports events, is driving consumers to participate in water sports and entertainment activities. According to a study published in the 'Outdoor Swimming Trends Report', the number of outdoor swimming participants in the UK increased by 1.5 and 3 times between 2019 and 2020. Overall, due to the benefits of health and entertainment, the number of outdoor swimmers has surged and also contributed to the growth of the swimwear market.

Developing fabrics that can improve elasticity and efficacy is the main trend in the swimwear market. Elasticity is crucial in swimwear as it can shape the body and firmly attach the garment to your body. The elasticity of a swimsuit can withstand chlorinated water, salt water, and sunlight. Companies in the swimwear market are developing innovative fabrics to meet customer-centric needs and improve comfort. For example, in May 2021, American sportswear manufacturer MeUndies launched a new swimwear series, which is made of recycled plastic bottles and recycled nylon materials. The new fabric is environmentally friendly, soft, and super elastic, making it safe for the ocean.