The design of swimsuits does not follow the path of fancy design. In order to maintain freshness, high-tech products are launched every year to cultivate customer loyalty to the brand. Li Huixin said, "In terms of advertising promotion, due to the need to match the brand image and hope to directly convey the high-tech selling points of the product to the target customers, the focus of promotion will be shifted from media and outdoor advertising to public relations activities

I have collaborated with professional organizations such as the Hong Kong Swimming Association and the Olympic Committee to promote activities. Earlier, in conjunction with the promotion of the "2004 Athens Olympics," a model showcased the second generation shark suit at a spring/summer swimwear exhibition held in Hong Kong; And there are only four countries in the world that can introduce shark swimsuit exhibitions. Li Huixin pointed out that the first generation shark swimsuit, a high-end professional grade swimsuit in Hong Kong, has a small market share and will continue to make efforts to launch the second generation of this high-end professional grade swimsuit into the consumer market. Excluding sales considerations and building brand momentum is also an important factor in building a brand