Chinese men and women's swimsuits have common uses, including swimming and water sports, beach activities, seaside tourism, and hot springs. As parents take their children to swimming pools and beaches, children's swimwear is also a growing segment of the market, creating demand for children's swimwear in China. Price is an essential purchasing standard for many consumers in the Chinese swimwear market, and the market price range is broad. The price of women's swimwear on Tmall ranges from 50 yuan to 6300 yuan. Men's swimsuits are significantly cheaper, ranging from 25 yuan to 3300 yuan. Although affordable swimsuits still dominate, swimwear consumers in the Chinese market are increasingly willing to pay more for high-quality and attractive looks.

Most people who search for swimwear related terms on Baidu are in their thirties. It is worth noting that men account for over two-thirds of swimwear searches, and the trend is for men over 30 years old.